Team Details – KTC-Khyber Tobacco Company

Team Members

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Ms. Sameera Irfan Shaikh

Chief Executive Officer

Sameera Irfan Shaikh, CEO of Khyber Tobacco Company and the only female CEO in the global tobacco industry, has led the company to impressive growth through her expertise and dedication. With a background in HR, she has played a pivotal role in KTC’s success as Pakistan’s largest exporter among listed companies and an award-winning producer of high-quality tobacco products. Under her leadership, KTC has not only strengthened its nationwide distribution network but also contributed significantly to economic growth in Khyber Pakhtunkhwa through public service initiatives. Ms. Sameera is committed to empowering her team and fostering leadership skills, ensuring KTC’s mission extends beyond business to positively impacting the community.

Mr. Fred Schiettecatte

Chief Operating Officer

Fred Schiettecatte, Chief Operating Officer at Khyber Tobacco, has excelled in his role over the past four years working with Khyber Tobacco in Pakistan.With 16 years of experience in the global tobacco industry, Fred brings extensive expertise in operations, market strategy, and business development. He thrives on the challenges of the Pakistani market, seeing opportunities for innovation and growth. Passionate about building strong teams, he is committed to driving efficiency and advancing KTC’s ambitious vision in a rapidly evolving industry.

Mr. Sebastian Lammy

Chief Commercial Officer

Sebastian Lammy, Chief Commercial Officer at Khyber Tobacco Company, has been a driving force behind the company’s commercial growth since relocating to Pakistan for an exciting challenge. With a strategic vision, he oversees sales, trade marketing, and business development, ensuring strong market presence and sustainable growth. Sebastian has played a key role in optimizing commercial strategies, enhancing distribution networks, and fostering a high-performing team. Committed to innovation and consumer engagement, he continues to explore new opportunities to strengthen KTC’s market leadership and drive long-term success

Rizwan Mehmood

Head of Brand and Market Research

Rizwan Mehmood, Head of Brand and Market Research at Khyber Tobacco, plays a key role in shaping brand strategy and market insights. With extensive industry experience, he specializes in analyzing market trends, consumer behavior, and brand positioning to drive growth. Based in Pakistan, he values the country’s dynamic business landscape and sees great opportunities for innovation. Passionate about research-driven marketing, Rizwan is committed to building a strong team and ensuring KTC stays competitive in a rapidly evolving industry.